SW/S Conference 2017
FRIDAY 19TH MAY 2017 | SUPPORTED BY VISIT SCOTLAND AND THE ROYAL BANK OF SCOTLAND
Our Annual Conference will take place at RBS Gogarburn for a day of discussion, debate and networking with lunch provided.
This year, the Scottish Women in Sport conference will focus on The Business of Sport and it will offer you an opportunity to learn about ‘the business of sport, listen to the experts in the industry, catch up with old colleagues, meet some new ones, join in on our panel debate, and enjoy a networking lunch.
This conference is for you if you believe that sport must adopt a business model to sustain growth. If you want to hear how a successful ‘This girl Campaign Can’ campaign impacts on the business of sport, hear about the transition from athlete to business women and learn about the impact funding cuts will have on sport, this is for you
Join us as we discuss the many and varied components parts that we need to take into consideration that constitutes ‘The Business of Sport’.
We look forward to welcoming you to our 2017 Conference – The Business of Sport, which will be held at the Royal Bank of Scotland in Gogarburn .
Bernie Shaw Binns – Bernie has been in the branding and communications industry for over 20 years working for large agencies and global clients. He has worked in the UK, Africa, the Middle East, Asia and Europe. For the past six years, after founding Brand Oath, he has built a strong independent brand agency focusing on the international sports and major events sectors. Bernie has earned a reputation for delivering excellent design and branding solutions to the global bidding cities he has worked with, operating around the world in complex, time sensitive, no-fail environments. Managing multiple stakeholders, across very different cultures with sensitivity, discretion and diplomacy and is now regarded as a leader in the field.
Operating in a competitive world, you have to fight for attention and cut-through. A well-positioned, well executed and well managed brand expresses and strengthens personality, providing compelling reasons why your audience should engage with you over your competitors. Bernie will take us through his definition of branding and how it directly relates to success – whether you are an individual, charity, commercial organisation, governing body or a global city.
Martyn Wilson – Martyn joined ‘The Sports Business’ in Glasgow as an account executive in July 2000 working with clients such as Tennent’s, Bell’s, BSkyB, Safeway and CIS, moving on to ‘Carnegie Worldwide’ as Account Director to lead the management of Bank of Scotland’s title sponsorship of the Scottish Premier League. Launching his own sponsorship agency in 2009 ‘Oakburn Sports’ he secure RBS, Euro-Sportring and South Lanarkshire Council before being asked to join RBS on a permanent basis to lead their title sponsorship of the RBS 6 Nations. Currently he is Head of Sponsorship, Hospitality & Events, which oversees the development of the sponsorship acquisition & activation strategy, governance and evaluation across all our brands & business franchises.
Recognising the increasing need to encourage more commercial funding into sport, this presentation will focus on The Royal Bank of Scotland’s sponsorship evaluation framework and will prove to be extremely beneficial in particular to the businesses and organisations attending todays conference.
Catriona Morrison – Catriona is one of Scotland’s best ever endurance athletes. A world class triathlete and in addition to winning four World Duathlon championships she won two full Ironman events and many other international triathlons around the world. In 2015 Catriona was awarded an MBE for services to Sport and Voluntary service in Scotland. In 2016 Catriona and her business partner Linda Barclay set up everactiv which is a range of stylish, technical and functional sportswear for girls.
We hear about the journey of being an elite athlete and then going into business. What skills were developed as an athlete that have helped in this journey? What challenges were faced? How do you approach, get past them? We also hear what goals have been set for the future of the business.
Rhona Shepherd – Rhona set up Red Sky with her brother Rowan in 2003 and has gone on to guide the careers of some of the biggest names in sport. Rhona currently works with some of the biggest names in business and has helped steer Red Sky’s growth since the company started in 2003. Her ability to see the bigger picture and her straightforward approach to creating sustained improvement in performance makes her one of the most sought after business coaches in the UK.
Given the current sponsorship landscape, Rhona will discuss what challenges athletes face, and also advise on what opportunities female athletes, in particular, might be able to capitalise on. We look at what sponsors wont, how female athletes can create an attractive sponsorship in the present day and going forward.
Emma Doyle – Emma is an international speaker and consultant providing coach education with impact. She has been in performance tennis coaching for over 20 years, specialising in improving the knowledge, skills and the behaviour of coaches and players. She is a Tennis Australia High Performance coach and has coached on the junior and senior tours and has been the junior Fed Cup captain and coach. One of Emma’s Global missions is to empower more female players and coaches in the industry for the greater good of our sporting community
Kate Bosomworth – Kate has worked in Sports PR & marketing for 15 years working with some of the world’s largest sports brands, rights holders and events. An energetic leader and entrepreneur, she founded her own sports PR agency in 2003 which she then successfully sold to Speed Communications in 2012, an agency she then took over. Kate went on to build Speed and sold this in 2014 to the AIM listed Mission Marketing Group. She recently stepped back from the running of the agency to take on a consultancy role advising key clients. Kate has been on the Board of Sport England since 2013 and was instrumental in the development and ongoing success of Sport England’s hugely successful This Girl Can campaign.
Giving an understanding on how a campaign is conceived and why you should choose a mass broadcast message.. The process of the research to the point of understanding the target audience and identifying a message and creative execution that resonated so well is all of interest.
Claire Nelson – Claire is the CEO of Netball Scotland who has been in post for just 18 months. Last year her team successfully tendered for one of ten places in the UK-wide Sky televised Netball Superleague, and in February the semi-professional national Franchise – the Sirens – launched in Scotland in front of a sell-out crowd and live TV cameras to an impressive reception. Claire is on a mission to change the landscape of women’s sport, recently launching the #ChangingTheGame campaign to challenge the many disparities that currently face women and girls in Scotland.
What was involved in building a profession team, The Sirens. The main journey, they key business challenges, big decisions and the positive and negative experiences. We see a lot of women’s sport team, be it football clubs or rugby teams etc, trying to move from being an amateur outfit into a professional team, paying wages etc. This presentation will give us insight into this process works.
The above may be subject to change an alteration
Many thanks to the staff at the Royal Bank of Scotland for their support and also for the use of their wonderful venue.